In a recent podcast episode, I had the pleasure of hosting Jen Trevorrow, a renowned video coach and the founder of "Be the Confident You". Our conversation revolved around the importance of confidence in various professional aspects, including lead generation, real estate, and client presentations. Here's a recap of our insightful discussion.

Overcoming Fear and Embracing Authenticity

Jen shared her personal journey of overcoming her fear of public speaking, which eventually led her to become a video coach. She emphasized the significance of being a real human being and connecting with others to build trust and attract clients. This is a crucial lesson for anyone looking to improve their online presence or those interested in presenting on stage.

We also debunked the common misconception of needing to appear perfect on social media. Instead, we highlighted the importance of authenticity. Jen advised against apologizing for perceived imperfections and encouraged individuals to focus on the message they want to convey rather than their appearance.

Taking the First Step

For those who struggle with taking the first step, Jen suggested starting with small, manageable actions to build confidence gradually. She shared her experience running a three-day video confidence challenge where participants found the simplified approach helpful. One of the strategies she suggested is starting with a simple video introducing oneself and talking about why they do what they do.

The Appeal of Raw and Authentic Content

Our conversation then shifted to the type of videos that resonate with viewers. We reflected on the appeal of raw and authentic content, as opposed to scripted videos. We discussed the example of a handyman on TikTok who shares basic behind-the-scenes videos that attract a lot of engagement. This led us to encourage listeners to reflect on the videos they consume and what they are drawn to, as it can provide insights into the type of content they should create.

Mixing Different Types of Video Content

When asked about mixing different types of video content, including raw and professional elements, Jen emphasized the importance of testing what works in the fast-paced social media space. She mentioned that they are about to launch a training specifically focused on creating different types of reels. Jen also suggested starting with simple videos where the volume is turned off and text overlays are used, allowing individuals to get comfortable being themselves on camera without the pressure of speaking directly to the lens.

Improving Video Content

Jen shared some valuable tips for improving video content. She emphasized the importance of focusing on what you did well instead of looking for flaws or mistakes. By shifting our mindset to positivity, we can feel more encouraged and confident.

Another suggestion Jen offered is to do interview-style videos with someone else, such as a property manager or finance broker. This can help ease the pressure of speaking directly to the camera and make people feel more comfortable. Plus, it adds a collaborative element and opens up opportunities for reaching a wider audience.

The Importance of a Video Coach

Our conversation highlighted the importance of having a video coach to learn these tricks and improve video content. Jen explained that investing in a video coach has been the most influential coaching she has received, benefiting her personal brand and overall communication skills. She offers various options for coaching, including one-on-one sessions, group programs, and challenges.

A Valuable Resource for Video Content Creation

Jen shared a valuable resource with the listeners - a Google Doc containing 50 hooks to help plan out video content. Recognizing that many people struggle with coming up with effective hooks, Jen offers to share this document with anyone who is interested. This variety of options can inspire the creation of 50 different pieces of content.

I encourage you to reach out to Jen and start building your confidence in creating video content. Jen expressed her appreciation for being invited to the podcast and thanked me for having her. It was indeed a pleasure hosting her and I look forward to more insightful conversations in the future.