I believe YouTube is currently underutilized in our industry. Here are six simple steps to get started on this platform, which I believe is a goldmine for showcasing properties and attracting new business.

Step 1: Setting Up Your YouTube Channel

The first step to establishing your presence on YouTube is creating a channel. This is your digital storefront, so make sure it looks inviting. Include a logo, banner, and a description that clearly communicates what your channel is about. It's crucial to use a handle that references real estate or property management to establish credibility right off the bat.

Step 2: Generating Content Ideas

Once your channel is set up, it's time to think about content. Some ideas include virtual tours of properties, market insights, DIY home tips, client testimonials, educational content, community highlights, and answering common investor questions. The goal is to provide value to your audience and position yourself as a trusted resource in the property management space.

Step 3: Mastering the Production Process

Don't let the production aspect intimidate you. The key here is to ensure good lighting and clear sound. A simple tripod can provide stability for your videos, and a wired microphone can ensure your audio is clear. You don't need to break the bank on equipment right away - start with a cheap tripod and gradually invest in better equipment as needed.

Step 4: Editing Your Videos

When it comes to editing, keep it simple. Trim the front and back of the video, add graphics, and ensure your branding is visible. Remember, your videos are an extension of your brand, so consistency is key.

Step 5: Gaining Followers

Now that you have your videos, it's time to gain followers. Promote your YouTube channel in your email signatures, intro emails, and share your videos on other social media platforms. The more you share, the more visibility you gain.

Step 6: Engaging and Growing Your Audience

The final step is all about engagement and growth. Respond to comments on your videos, collaborate with other industry professionals, and share your videos across all platforms, including your email databases. I also recommend watching and connecting with other real estate and finance industry professionals on YouTube.

Remember, consistency, simplicity, engagement, and authenticity are key to success on YouTube. It's not just about posting videos; it's about building a community and establishing yourself as a trusted voice in the property management industry.

I hope these steps inspire you to explore YouTube as a valuable tool for your property management business.

Happy YouTubing!