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Podcast Recap: Stop being a transactional property manager

Jan 11, 2024

Madeleine Roberts is a property advocate and our recent podcast was packed with advice for property managers who are wanting to start adding more value to their investors journey.

The Journey to Property Management Mastery
Madeleine's story is one of passion and progression. Starting her career as a weekend receptionist at a boutique agency at just 14, she has climbed the ladder to her current role, all while making personal investments in property. Her journey is a testament to the dedication required in this industry and serves as an inspiration for those looking to follow a similar path.

Building a Strong Network: The Key to Success
One of the core themes we explored was the undeniable importance of a robust professional network. Madeleine stressed that property managers should cultivate a list of trusted professionals, including buyer's advocates, mortgage brokers, and financial advisors. This network is not just a resource; it's an extension of the service we provide to landlords, enhancing their experience and solidifying our relationships with them.

A Proactive Approach to Property Management
During our conversation, I shared my initiative of scheduling annual check-ins with landlords. This proactive strategy is designed to address concerns, assess financial stability, and explore potential investment opportunities. It's about offering a holistic approach that goes beyond the transactional nature of property management, aiming to foster a partnership with landlords that is both supportive and strategic.

Embracing Digital Platforms for Client Engagement
We also delved into the innovative use of TikTok as a platform for property-related content. This digital space offers a unique opportunity for property managers to educate and engage with clients in a format that is both accessible and entertaining. It's a fresh way to connect with a wider audience and share valuable insights into the world of property management.

The Art of Service: Going Beyond the Basics
Madeleine and I discussed the importance of going the extra mile for landlords. This means not only managing the day-to-day tasks but also providing a level of service that encompasses their broader property investment goals. We talked about the idea of conducting zoom interviews with our network of professionals to offer landlords valuable information that can aid in building their property portfolios.

Investor Mindset and Ethical Considerations
Understanding the mindset of investors is crucial. Madeleine highlighted the need to be number-focused while also considering the maintenance and management aspects of property investment. We tackled the ethical side of property management, discussing how to handle maintenance issues, rent increases, and the importance of being proactive. Striking the right balance between personal and professional boundaries is essential in guiding clients without overstepping.

Managing Challenges and Educating Clients
Dealing with difficult landlords and educating clients about the value of professional property management can be challenging. We emphasized the need for property managers to draw on their experiences and industry knowledge to provide proactive guidance and support to their clients.

Adding Value and Fostering Growth
Reaffirmation of the potential that platforms like TikTok hold for property managers. It's about using these tools for education and engagement, focusing on adding value to our services, and building a strong network of professionals to support our clients' property investment goals.

In the ever-evolving landscape of property management, staying informed, connected, and proactive are the pillars of success. 

Remember, it's not just about the properties we manage; it's about the relationships we build and the value we add along the way.

To listen to this episode, head over to Spotify or where every you like to listen! Don't forget to leave me a review if you enjoy our podcast!

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